| |
Do NOT underestimate the power of offline advertising resources! Businesses worldwide have successfully utilized the power of print advertising for centuries, and it just plain works! Print publishing has been the chief vehicle for spreading the news since the days of the Roman Empire, beginning with the Daily Gazette in 59 BC, and in commercial trade since the 17 th century.
Print Classifieds
Now, as with any form of advertising, there is an expensive way to obtain it, and there is an affordable way. I personally prefer the affordable way! The key to successful print advertising is getting maximum exposure for your advertising dollar.
What many people do not realize is that running down to your local newspaper and placing a classified ad is NOT the means to maximum exposure at minimal cost. I think that most would agree with me that to run a 20-word ad in your local newspaper for a week would cost you $100 or more.
However, I recently ran a 33-word classified ad in 117 newspapers in my state, with a combined circulation of 1.96 Million people for just $251! This means that I paid only a fraction of a penny per reader! The results? I made multiple sales beginning the very first day the ad came out in print, which equates to $2,500 in commissions. Therefore, my ROI (Return on Investment) was $2,249, or 975.5%. Beat that!
I’m willing to bet that you are asking yourself, “How’d she do that?” Well, it is really quite simple, and in fact, it is more convenient than running down to your local newspaper to run a classified advertisement.
You see, each state has what is called a Statewide Classified Ad Network (SCAN.) The SCAN is best defined as a “mother” company which comprises a network of many of the independently owned and operated newspaper agencies in any given state. Each SCAN has its own flat-rate fee schedule for publishing your ad in each of the participating newspapers within its network. Many of the networks consist of several hundred newspapers.
Therefore, when you order classified advertising through the SCAN for any given state, your ad is published in EACH of the participating newspapers, instead of only in the newspaper in your local area! This means your reach is far greater than it would be if you simply ran an ad in your local newspaper, and you get your ads for just pennies on the
dollar!
Now, in case you are not aware, when you are placing print newspaper ads, you always want to target areas with the highest circulation. Readership and circulation are two different things, and estimated readership is typically calculated by multiplying the circulation of the newspaper by 2.5. So when my ad ran at 1.96 Million in circulation, I was actually placing my ad before the eyeballs of an estimated 4.9 Million people!
If you have ever purchased print advertising and did not order your ads through the SCANS, I’m sorry to say that most of your money was wasted!
Below, I am listing the contact information for each of the SCANs that I have compiled to date, and the corresponding pricing information for advertising with each, as of my last update:
Alabama Press Association
3324 Independence Drive, Suite 200
Birmingham , Alabama 35209
Phone: (205) 871-7737, Fax: (205) 871-7740
1st 25 words: $195, Extra words: $7.50 ea.
Total Circulation: 850,000
Number of Publications: 118
Deadline: Monday/5 p.m.
www.alabamapress.com/
Alaska and Hawaii
Noble Pacific, Sea to Sea Advertising
Phone: (360) 568-5314.
Alaska rate is $470 (first 25 words), extra words $14.00 ea;
Hawaii rate is $510 (25 words), extra words $9.50 ea.
Arizona Newspapers Association
1001 North Central Avenue, Suite 670
Phoenix , Arizona 85014
Phone: (602) 261-7655, Fax: (602) 261-7525
1st 25 words: $315, Extra words: $11.00 ea.
Total Circulation: 1,102,080
Number of Publications: 88
Deadline: Wednesday/Noon
www.ananews.com
Arkansas Press Association
1701 Broadway
Little Rock , Arkansas 72206
Phone: (501) 374-1500, Fax: (501) 374-7509
1st 25 words: $225, Extra words: $10.00 ea.
Total Circulation: 975,000
Number of Publications: 115
Deadline: Wednesday/3 p.m.
www.ArkansasPress.org
California Statewide Classified Advertising Network (Cal-Scan)
1225 8th Street, Suite 260
Sacramento , California 95814
Phone: (916) 288-6000, Fax: (916) 288-6022
1st 25 words: $500, Extra words: $10.00 ea.
Total Circulation: 2,705,000
Number of Publications: 200 +
Deadline: Wednesday/10 a.m.
www.cal-scan.com
Colorado Press Association
1336 Glenarm Place
Denver , Colorado 80204
Phone: (303) 571-5117, Fax: (303) 571-1803
1st 25 words: $200, Extra words: $7.00 ea.
Total Circulation: 461,262
Number of Publications: 250
Deadline: Wednesday/5p.m.
www.coloradopressassociation.com/Advertising.htm
Florida Press Association
122 South Calhoun Street
Tallahassee , Florida 32301
Phone: (850) 222-5790, Fax: (850) 222-4498
1st 25 words: $450, Extra words: $10.00 ea.
Total Circulation: 2,413,266
Number of Publications: 150
Deadline: Tuesday/Noon
www.flpress.com
Georgia Press Association
Georgia Press Building
3066 Mercer University Drive, Suite 200
Atlanta, Georgia 30341-4137
Phone: (770) 454-6776, Fax: (770) 454-6778
1st 25 words: $300, Extra words: $6.00 ea.
Total Circulation: 1,900,000
Number of Publications: 101
Deadline: Monday/5 p.m.
www.gapress.org
Idaho Newspaper Association
6560 Emerald Street, Suite 124
Boise , Idaho 83704-8781
Phone: (208) 375-0733, Fax: (208) 375-0914
1st 25 words: $150, Extra words: $5.00 ea.
Total Circulation: 315,000
Number of Publications: 45
Deadline: Wednesday/Noon
www.idahopapers.com
Illinois Press Association
900 Community Drive
Springfield, Illinois 62704
Phone: (217) 241-1700, Fax: (217) 241-1701
[all other depts. ph: (217) 241-1300. fax: (217) 241-1301]
1st 25 words (statewide): $350, Extra words: $8.00 ea.
1st 25 words (per region): $175, Extra words: $8.00 ea.
1st 25 words (two regions): $290, Extra words: $8.00 ea.
Total Circulation: 1,400,000 Regionally: 910,756
Number of Publications: 212 Regionally: 96
Deadline: Wednesday 10a.m.
www.il-press.com
(Indiana ) Hoosier State Press Association
One Virginia Avenue, Suite 701
Indianapolis , Indiana 46204
Phone: (317) 637-3966, Fax: (317) 624-4428
1st 25 words: $310, Extra words: $10.00 ea.
Total Circulation: 1,015,000
Number of Publications: 130
Deadline: Wednesday/Noon
www.hspa.com/main.asp?SectionID=1
Iowa Newspaper Association
319 E. Fifth Street
Des Moines , Iowa 50309
Phone: (515) 244-2145, Fax: (515) 244-4855
1st 25 words: $250, Extra words: $9.00 ea.
Total Circulation: 972,239
Number of Publications: 315
Deadline: Wednesday/10 a.m.
www.inanews.com
Kansas Press Association
5423 S.W. Seventh
Topeka , Kansas 66606
Phone: (785) 271-5304, Fax: (785) 271-7341
1st 25 words: $300, Extra words: $12.00 ea.
Total Circulation: 500,000
Number of Publications: 140
Deadline: Wednesday/Noon
www.kspress.com
Kentucky Press Association
101 Consumer Lane
Frankfort , Kentucky 40601
Phone: (502) 223-8821, Fax: (502) 875-2624
1st 25 words: $225, Extra words: $7.00 ea.
Total Circulation: 1,000,000
Number of Publications: 66
Deadline: Wednesday/5 p.m.
www.access2media.com/PrintAdvertising/lists/kystatewideclassif
Louisiana Press Association
404 Europe Street
Baton Rouge , Louisiana 70802
Phone: (225) 344-9309, Fax: (225) 336-9921
1st 25 words: $250, Extra words: $8.00 ea.
Total Circulation: 1,267,511
Number of Publications: 121
Deadline: Wednesday/Noon
www.lapress.com/flyers/SCAN.pdf
Maryland/DC/Delaware
2191 Defense Highway, Suite 300
Crofton , Maryland 21114
Phone: (410) 721-5115, Fax: (410) 721-5909, Adv. Assoc. (410) 721-4000
1st 25 words: $430, Extra words: $8.00 ea.
Total Circulation: 2,317,471
Number of Publications: 126
Deadline: Wednesday/Noon
www.mddcpress.com/advertising/can.htm
Michigan Press Association
827 N. Washington Avenue
Lansing , Michigan 48906
Phone: (517) 372-2424, Fax: (517) 372-2429
1st 25 words: $249, Extra words: $5.00 ea.
Total Circulation: 1,700,000
Number of Publications: 122
Deadline: Tuesday/Noon
www.michiganpress.org
Minnesota Newspaper Association
12 S. 6th Street, Suite 1120
Minneapolis , Minnesota 55402
Phone: (612) 332-8844, Fax: (612) 342-2958
1st 25 words: $249, Extra words: $10.00 ea.
Total Circulation: 1,000,000
Number of Publications: 240
Deadline: Tuesday/5 p.m.
www.mnnewspapernet.org
Mississippi Press Association
351 Edgewood Terrace
Jackson , Mississippi 39206
Phone: (601) 981-3060, Fax: (601) 981-3676
1st 25 words: $200, Extra words: $8.00 ea.
Total Circulation: 1,000,000
Number of Publications: 104
www.mspress.org/index.html
Missouri Press Association
802 Locust
Columbia , Missouri 65201
Phone: (573) 449-4167, Fax: (573) 874-5894
1st 25 words: $300, Extra words: $10.00 ea.
Total Circulation: 1,021,286
Number of Publications: 209
Deadline: Wednesday/Noon
www.mopress.com
Montana Newspaper Association
534 N. Main, Suite 202
Livery Square
Helena , Montana 59601
Phone: (406) 443-2850, Fax: (406) 443-2860
1st 25 words: $129, Extra words: $4.00 ea.
Total Circulation: 240,112
Number of Publications: 66
Deadline: Wednesday/5 p.m.
www.mtnewspapers.com
Nebraska Press Association
845 S. Street
Lincoln , Nebraska 68508-1226
Phone: (402) 476-2851, Fax: (402) 476-2942
1st 25 words: $195, Extra words: $7.00 ea.
Total Circulation: 401,639
Number of Publications: 174
Deadline: Wednesday/10 a.m.
www.nebpress.com
Nevada State Press Association
P.O. Box 1030
Carson City, Nevada 89702
Phone: (775) 885-0866, Fax: (775) 885-8233
1st 25 words: $139, Extra words: $5.00 ea.
Total Circulation: 380,000
Number of Publications: 21
Deadline: Wednesday/Noon
www.lasvegasnewspapers.com/advertising/CAN/
New England Press Association
(Connecticut, Maine, Massachusetts,
New Hampshire, Rhode Island, Vermont)
360 Huntington Avenue 428 CP
Boston , Massachusetts 02115
Phone: (617) 373-5610, Fax: (617) 373-5615
1st 25 words: $275, Extra words: 7.00 ea.
Total Circulation: 1,972,241
Number of Publications: 230
Deadline: Wednesday/Noon
www.nepa.org
New England Newspaper Association, Inc.
(Daily Newspapers)
70 Washington Street
Salem , Massachusetts 01970
Phone: (978) 744-8940, Fax: (978) 744-0333
1st 25 words: $300, Extra words: $5.00 ea.
Total Circulation: 910,000
Number of Publications: 45
Deadline: Wednesday/Noon
www.nenews.org
New Jersey Press Association
840 Bear Tavern Road, Suite 305
West Trenton, New Jersey 08628-1019
Phone: (609) 406-0600, Fax: (609) 406-0300
1st 25 words: $399, Extra words: $12.00 ea.
Total Circulation: 2,000,000
Number of Publications: 145
Deadline: Wednesday/Noon
www.njpa.org
New Mexico Press Association
2531 Wyoming NE
Albuquerque, New Mexico 78112
Phone: (505) 275-1241, Fax: (505) 275-1449
1st 25 words: $115, Extra words: $5.00 ea.
Total Circulation: 200,010
Number of Publications: 27
Deadline: Thursday/Noon
www.mexconnect.com/
New York State Community Newspapers Association
(weeklies)
1681 Western Avenue
Albany, New York 12203-4307
Phone: (518) 464-6483, Fax: (518) 464-6489
1st 25 words (all regions): $425, Extra words: $10.00 ea.
1st 25 words (Long Island region): $175, Extra words: $10.00 ea.
1st 25 words (New York City region): $175, Extra words: $10.00 ea.
1st 25 words (Central region): $175, Extra words: $10.00 ea.
1st 25 words (Western region): $175, Extra words: $10.00 ea.
Total Circulation: 1,962,441
Number of Publications: 282
Deadline: Wednesday/Noon
www.nynewspapers.com
New York Newspaper Publishers Association (dailies)
20 Washington Avenue
Albany , New York 12210
Phone: (518) 449-1667, Fax: (518) 449-5053
1st 25 words (all regions): $400, Extra words: $15.00 ea.
Total Circulation: 1,201,239
Number of Publications: 52
Deadline: Thursday/4 p.m.
www.nynpa.com
North Carolina Press Association
5171 Glenwood Avenue, Suite 364
Raleigh, North Carolina 27612
Phone: (919) 787-7443, Fax: (919) 787-5302
1st 25 words: $300, Extra words: $10.00 ea.
Total Circulation: 1,616,030
Number of Publications: 99
Deadline: Tuesday/5 p.m.
www.ncpress.com
North Dakota Newspaper Association
1435 Interstate Loop
Bismarck , North Dakota 58501-0567
Phone: (701) 223-6397, Fax: (701) 223-8185
1st 25 words: $139, Extra words: $5.00 ea.
Total Circulation: 272,962
Number of Publications: 87
Deadline: Tuesday/Noon
www.ndna.com
Ohio Newspaper Association
1335 Dublin Road, Suite 216-B
Columbus , Ohio 43215
Phone: (614) 486-6677, Fax: (614) 486-6373
1st 25 words: $295, Extra words: $10.00 ea.
Total Circulation: 1,258,684
Number of Publications: 100 +
Deadline: Tuesday/10 a.m.
www.ohionews.org
Oklahoma Press Association
3601 N. Lincoln
Oklahoma City , Oklahoma 73105
Phone: (405) 524-4421, Fax: (405) 524-2201
1st 25 words: $285, Extra words: $10.00 ea.
Total Circulation: 1,084,309
Number of Publications: 207
Deadline: Wednesday/10:00 a.m.
www.okpress.com
Oregon Newspaper Publishers Association
7150 S.W. Hampton Street, Suite 111
Portland , Oregon 97223
Phone: (503) 624-6397, Fax: (503) 639-9009
1st 25 words: $250, Extra words: $8.00 ea.
Total Circulation: 875,000
Number of Publications: 81
Deadline: Wednesday/Noon
www.orenews.com
Pennsylvania Newspaper Publishers Associations
3899 North Front Street
Harrisburg , Pennsylvania 17110
Phone: (717) 703-3030, Fax: (717) 703-3033
1st 25 words: $450, Extra words: $10.00 ea.
Total Circulation: 2,514,846
Number of Publications: 165
Deadline: Wednesday/Noon
www.pnpa.com
South Carolina Press Services
P.O. Box 11429
Columbia , South Carolina 29211
Phone: (803) 750-9561, Fax: (803) 551-0903
1st 25 words: $300, Extra words: $10.00 ea.
Total Circulation: 1,125,961
Number of Publications: 82
Deadline: Wednesday/Noon
www.scpress.org
South Dakota Newspapers Association
P.O. Box 8100
Brookings , South Dakota 57006
Phone: (605) 692-4300, Fax: (605) 692-6388
1st 25 words: $139, Extra words: $5.00 ea.
Total Circulation: 303,000
Number of Publications: 128
Deadline: Tuesday/Noon
www.sdna.com
Tennessee Press Association
6915 Office Park Circle
Knoxville , Tennessee 37909-1162
Phone: (423) 584-5761, Fax: (423) 558-8687
1st 25 words: $245, Extra words: $10.00 ea.
Total Circulation: 629,791
Number of Publications: 79
Deadline: Tuesday/10 a.m.
www.tnpress.com
Texas Press Association/
TexScan Statewide Classified Advertising Network
718 West 5th Street
Austin , Texas 78701
Phone: (512) 477-6755, Fax: (512) 477-6759
1st 25 words: $400, Extra words: $14.00 ea.
Total Circulation: 1,750,000
Number of Publications: 299
Deadline: Tuesday/5 p.m.
www.texaspress.com
Utah Press Association SWC Network
307 West 200 South, Suite 4006
Salt Lake City, Utah 84101
Phone: (801) 328-8678, Fax: (801) 328-2226
1st 25 words: $155, Extra words: $3.00 ea.
Total Circulation: 340,000
Number of Publications: 45
Deadline: Tuesday/Noon
www.utahpress.com
Virginia Press Association
11006 Lakeridge Parkway
Ashland , Virginia 23005
Phone: (804) 550-2361, Fax: (804) 550-2407
1st 25 words: $250, Extra words: $10.00 ea.
Total Circulation: 1,400,000
Number of Publications: 95
Deadline: Wednesday/Noon
www.vpa.net
Washington Newspaper Publishers Association
3838 Stone Way North
Seattle , Washington 98103
Phone: (206) 634-3838, Fax: (206) 634-3842
1st 25 words: $195, Extra words: $8.00 ea.
Total Circulation: 808,319
Number of Publications: 103
Deadline: Monday/4 p.m.
www.wnpa.com
West Virginia Press Association
3422 Pennsylvania Avenue
Charleston , West Virginia 25302
Phone: (304) 342-6908, Fax: (304) 343-5879
1st 25 words: $200, Extra words: $7.00 ea.
Total Circulation: 642,085
Number of Publications: 70
Deadline: Wednesday/Noon
www.wvpress.org/SWC.asp
Wisconsin Newspaper Association
3822 Mineral Point Road
Madison , Wisconsin 53705
Phone: (608) 238-7171, Fax: (608) 238-4771
1st 25 words: $239, Extra words: $10.00 ea.
Total Circulation: 1,250,000
Number of Publications: 183
www.wnanews.com
Wyoming Press Association
2121 Evans Avenue
Cheyenne , Wyoming 82001
Phone: (307) 635-3905, Fax: (307) 635-3912
1st 20 words: $235, Extra words: $5.00 ea.
Total Circulation: 277,874
Number of Publications: 38
Deadline: Tuesday/10 a.m.
www.wspromotion.com/Wyoming.html
Most State Press Associations accept major credit cards as payment for classified advertising.
|
